Harmeet Singh

Those loyalty cards in your wallet aren’t just taking up space — they might actually be encouraging you to spend more, Yahoo Canada’s recent “Talking Loyalty” research suggests.

On average, Canadians have four loyalty cards in their wallets and roughly 22 million consumers are members of at least one program, Yahoo reports, based on its survey research of 1,000 Canadians. More than half (56%) make a special effort to go stores where their loyalty cards can be used, and 47% say that having a loyalty card influences how much they spend.

http://strategyonline.ca/2015/03/31/infographic-how-loyal-are-canadians/